In a competitive marketplace, vehicle graphics are an extremely efficient way to advertise your business; one vehicle can generate 30,000 impressions in just one day of driving. If your goal is for consumers to think of your company first when considering a product or service, an effective way is to raise awareness of your brand through the use of vehicle graphics.
When considering advertising, one thing to keep in mind is that vehicle graphics have the lowest cost-per-view of any standard advertising medium. Some larger companies have a fleet of wrapped vehicles used only for advertisement purposes. You can apply the same strategy to your small or medium sized business, with a vehicle that is on the road anyway.
Vehicle wraps and lettering are made out of many different types of vinyl. There are two essential types: die-cut decals and full-color digital prints. If the lettering and logo are only one or two colors, die-cut vinyl is usually used. A special cutting machine cuts the custom design into the vinyl and then installed. Printed decals are used for more intricate, colorful graphics. The images are printed onto vinyl and then laminated for UV and scratch resistance and longevity.
One of the best things about vehicle graphics is that they are not permanent, which is very convenient when upgrading your fleet vehicles. Graphics are heavy-duty and durable so they won’t peel off, but when it’s time for a new look or feel, the guys at Vinyl Lab NW can remove your wrap or graphic. You can wash your vehicle like you normally would.
Everyone is exposed daily to vehicles on our highways and interstates, so why not take advantage of this visual marketing solution and transform your vehicle into a moving billboard?
According to The Outdoor Advertising Association of America:
- Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
- More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
- The average American has traveled 302 miles in the past 7 days.
- One vehicle wrap can generate between 30,000 – 70,000 impressions daily.
Vinyl Lab NW Signs and Graphics designs in-house and installs you graphics for a smooth, streamlined process. If you need custom vehicle graphics, lettering, and logos, call Vinyl Lab NW Sign Company. We are based in Mukilteo, WA and service the Greater Seattle Area; including Edmonds, Everett, Shoreline, Mill Creek, and Bothell. Call today to take advantage of our quick turnaround!
